growth hacking
Growth Hacking vs Paid Media: PMs Skyrocket Health Apps
Product managers can outpace paid media by embedding a frictionless in-app referral engine, leveraging data to iterate incentives, and turning every user into a micro-influencer. When I launched my first health-tracking app in 2022, I discovered that a well-tuned referral loop delivered more qualified users than a $100K paid campaign.