click-to-messenger retargeting
One Marketer Cut CPA 50% With Hidden Messenger Retargeting
In 2024, click-to-messenger retargeting slashed CPA by 50% for marketers who shifted from broadcast emails to personalized Instagram DMs. By moving the upsell conversation into a private Messenger thread, you tap the one-on-one feel that drives three times more purchases. Why Broadcast Channels Kill Your Post-Purchase Upsell Strategy When I